About us

Our reality

Our reality begins in 1967 and since then our values, such as transparency and availability, have, in time, remained constant. After almost fifteen years of optimal collaboration, Allianz Trade has decided to tell our story and our evolution. It is fundamental for us to show how topics like sustainability are important and what tangible change can a reality like ours do about it. In this short video, also our warehouse is shown, which is a cornerstone to provide our customers with the goods with continuity and punctuality.

since 1967

Our story

From Italy to the world: the story of Allegra

Created in 1967, Allegra is now well-established in the international market thanks to its fundamental values, such as commitment, quality and ethic. These principles have guided us throughout the years, leading us to conquer significant achievements and to become a key player in the field of food and beverage. Our expertise, acquired over decades, allows us to provide an accommodation of consulting and high-level commercial intermediation, for both italian and foreign markets. We are proud to bring into the world the excellence of made-in-Italy food products, and in the meanwhile we import and introduce in the Italian market quality goods from all over the world. With Allegra Srl, the worldwide excellence in the alimentary field gets together with the Italian heritage, hence creating a unique mix of flavour, quality and passion.

Mission

The mission of Allegra is to celebrate and spread the culinary excellence thanks to the international trade of food products. We are committed to create bridges between the different cultures through flavours, and by conveying to the world the best of made-in-Italy products and by transmitting in Italy the finest and most tasteful from all the corners of the world.

With our experience and competence, we aspire to be more than simple commercial intermediaries: we want to be proper ambassadors of taste, by creating significant and long-lasting connections through the food.

Quality: we select only high-quality products, working in close cooperation with producers and representatives who share our passion for excellence.
Ethic: we believe in sustainable and fair trade. Our commercial procedures are always transparent, and we will always respect our partners and the environment.
Passion: we are guided by our passion for food and its power to unite people. Our ambition is to enrich the culinary experience of our clients, by bringing on their table the flavours of different cultures.

OUR BRANDS

Each brand of our selection embodies our own mission, which is to offer authentic products that represent the best of their countries of origin. From traditional italian flavours to exotic tastes, our brands encompass a wide range of food products, which are all characterized by high-quality standards and a unique experience of taste.

Learn more about the brands that we represent and about the history, the values and the products that make them unique.